Privacy Policy

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Privacy Statement

This privacy statement (“Privacy Policy”) covers the website, iPhone app and services owned, affiliated or operated by Bichu, LLC. (collectively “Bichu”, “we”, “us”, “our”). Bichu knows that you care about how your personal information is used and shared and we take your privacy seriously. Please read the following to learn more about our privacy policy. By visiting the Bichu website and downloading our app, submitting information or using any of our products or services, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and consent to having your data transferred and processed internationally amongst Bichu partnerships to best curate your personal app experience.

Privacy Policy Coverage

This Privacy Policy covers Bichu’s treatment of personal information that Bichu gathers when you are on the Bichu website and when you use Bichu’s services and iPhone app. Also, this Privacy Policy covers Bichu’s treatment of any personal information that Bichu’s business partners share with Bichu. This policy does not apply to the practices of third parties that Bichu does not own or control, or to individuals that Bichu does not employ or manage.

Collection of Personal Information

Our primary goal in collecting personal information is to personalize and improve our service. We collect
the following types of information from our users:

A. Information You Provide to Us:

We may receive and store any information you enter on our website, app, or provide to us in any other way, such as your name, email address, and other information you provide. You can choose not to provide us with certain information, but then you may not be able to use the app, create a user profile, or receive email alerts or newsletters. The personal information you provide is used for such purposes as communicating information to you regarding the Bichu app and customizing your app experience by providing you with the most suitable content to browse which may or may not be an advertisement. This customization is according to your user activity and comparing it to the usage of other users. User
generated content such as an outfit made by one user may also be anonymously suggested to another user as an example of how to style specific items.

Registration: In order for you to use the Bichu app, you will be required to complete a registration form upon sign-up and provide the requested information about you.

When you use our app, you may, among other things, set up your profile, browse, filter, and perform searches through merchandise, create fashion outfits, create URL pages of these outfits featuring shopping details and links to third party websites, share your outfits via email, text, Instagram and other outlets as a photo or URL, and save liked items to your profile.

In most cases, we retain your information so that you can return to view saved outfits and ideally show you more of what you may like based on what you create and save to your profile. You may also receive push notifications and promotional material regarding the Bichu website and app. You understand and acknowledge that, even after removal, copies of your information may remain
viewable to Bichu and its affiliated Third parties.

B. Automatic Information:

We may receive and store certain types of information whenever you interact with us. Bichu may automatically receive and record certain “traffic data” on our server logs from your interaction with our products and services. Bichu uses this traffic data to, among other things, help diagnose problems with its products and services, analyze trends and administer our website, app, products and services, and improve the overall functionality of Bichu as a fashion tool for you. We may provide statistical information to our partners as well as individual user shopping patterns and preferences to tailor our marketing and advertising.

Cookies: Bichu does not use cookies at this time.

Third party data collection: Bichu uses third party data collection to assess user activity and supply
affiliated retailers and companies with appropriate knowledge to best design a shopping environment each user will benefit from. This helps Bichu decide what merchandise to display and how.

Will Bichu Share Any of the Information it Receives?

We share your personal information and activity analytics with the entities partnered with Bichu:

– Affiliated Business: third party companies and retailers.

– Business Transfers: in some cases, we may choose to buy or sell assets or business. In these types of transactions, customer information is typically one of the business assets that is
transferred. Moreover, if Bichu, or substantially all of its assets, were acquired, customer information would be one of the assets that is transferred or acquired by a third party.

– Protection of Bichu and Others: we may release personal information when we believe in good faith that release is necessary to comply with that law.

– Communication About the Website or in Response to Your Requests: as part of the website and our services, you will receive email and other communications relating to your use of the app or
your user account.

Is Information About Me Secure?

If you choose to create one, your Bichu account information is protected by a password for your privacy and security. You need to work to protect against unauthorized access to your password and to your computer by logging off once you have finished using a shared computer. We endeavor to protect user
information to ensure that the user account information is kept private, however, we cannot guarantee the security of user account information. Unauthorized entry or use, hardware or software failures, and other factors may compromise the security of user information at any time.

How Long Do You Keep My Information?

We store information we collect about you for as long as necessary for the purposes we originally collected it. We may retain certain information for legitimate business purposes or as required by law.

What Choices Do I have?

As stated, you can always opt not to disclose any information, but then you will be unable to use the
Bichu app. You may request deletion of your Bichu account by sending a message toinfo@mybichu.com. If you do not wish to receive email or other mail from us, please notify us by
sending a message to info@mybichu.com. Please not that if you do not want to receive legal notices
from us, such as this Privacy Policy, those legal notices will still govern your use of the Bichu app, and you are responsible for reviewing such legal notices and changes.

Does Bichu Collect Personal Information From Children

Our website, app and the services available by us are not intended for children under the age of 13. Bichu does not knowingly collect or solicit personal information from anyone under the age of 13 or
knowingly allow such persons to register. If you are under 13, please do not attempt to register for our app or send any information about yourself to us, including your name, address, telephone number, or email address. No one under 13 may provide any personal information to Bichu or on our website or
app. In the event that we learn we have collected personal information from a child under the age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at info@mybichu.com. We recommend that minors over the age of 13 ask their parents for permission before sending any information about themselves to anyone over the internet.

Conditions of Use

If you decide to visit the Bichu website or use our iPhone app, your visit and any possible dispute over
privacy is subject to this Privacy Policy.

Third Party Websites

Bichu services may permit you to link to other websites on the Internet, including user-generated outfit URLs, and other websites may contain links to the Bichu website or app. These other websites are not under Bichu control, and such links do not necessarily constitute an endorsement by Bichu of those
other websites or the services offered through them. The privacy and security practices of websites linked to or from the Bichu app are not covered by this Privacy Policy, and Bichu is not responsible for the privacy of security practices or the content of such websites.

Changes to this Privacy Policy

Bichu may amend this Privacy Policy from time to time, at its sole discretion. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes to the Privacy Policy, we will notify you by posting an announcement on the Bichu website or send you an email so you are always aware of what information we collect, how we use it, and under what circumstances it is disclosed.

Questions or Concerns

If you have any questions or concerns regarding privacy and Bichu, please send a detailed message to info@mybichu.com. Your privacy is important to us and we will make every effort to resolve your
concerns.

Effective Date of This Privacy Policy: August 2, 2019.